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I’m predicting that blogging will be back with a vengeance in the coming year. Blogs not only draw your audience to your website, they keep people there. Rather than tapping to the next story or post, if you have pulled someone to your blog, there is more opportunity for them to poke around your website and focus on you rather than the other billion or so accounts on social media.
I hear it all the time - ‘it’s impossible to grow on Instagram’. Now, firstly that depends on your idea of growth. If you’re chasing 100k followers yeah it’s hard work but if you are chasing a genuine following of actual customers it takes work but it’s not impossible. The first step is to retrain the brain - followers do not = sales.
I’m calling it now. If the last two years have shown us anything, it’s that as human beings we crave connection and engagement. On top of that, the demand for nostalgia is going nowhere. In some ways the pandemic has called us out by forcing us to stop and slow down and in many ways, return to the past.
Ten or so years ago, when blogging ruled, we used social media to drive traffic to our blogs right?! Then somewhere along the way, we realised that we could micro blog on platforms like Instagram and Facebook and sell and build public profiles that way. So the blog was set aside.
For anyone living in denial, social media is here to stay. Yeah sure, in years to come it may be a little different but with the popularity of apps such as Instagram and TikTok at all time highs, employment in social media related fields skyrocketing and accessibility as easy as picking up a phone, we need to educate rather than issue blackout bans. A learning program designed for high schools that focuses on communication and social media is a valuable concept to explore and being seriously considered overseas with Florida currently debating a bill to include social media literacy in their school curriculum.
Getting your business noticed means drilling down on what you do best, having a plan and communicating online and in person so that people know about it! Check out this post for three ways you can elevate your brand in 2022
Your social authority or expert status is key in making you a stand out in your industry. Personal branding will be even more important in 2022 and beyond. The impact of the pandemic and growing number of start-ups mean that competition will be tough and to stand out, you need a personal brand that connects with your target audience on all levels.
