I’m calling it now. If the last two years have shown us anything, it’s that as human beings we crave connection and engagement. On top of that, the demand for nostalgia is going nowhere. In some ways the pandemic has called us out by forcing us to stop and slow down and in many ways, return to the past.

Ten or so years ago, when blogging ruled, we used social media to drive traffic to our blogs right?! Then somewhere along the way, we realised that we could micro blog on platforms like Instagram and Facebook and sell and build public profiles that way. So the blog was set aside.