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The social media landscape right now is almost impossible to keep up with and 2025 promises to bring significant shifts. I’ve put together five key trends that should be on your radar as you review your marketing strategies.
From manipulating your marketing mix to taking the step into your influencer era - here are a few hot marketing tips for solopreneurs to take into 2025.
It’s that time of year when we like to look at what we can expect for the next 12 months. I have pulled together some of the chatter I’m seeing online as well as my own thoughts and a few big calls.
I enrolled in a unit on magazines as part of my Masters program this semester and at first struggled with the decision. As a time poor mum of two, was it really a good decision to study a medium that by many accounts is done and dusted?
Social listening has become an indispensable tool in modern marketing strategies. It refers to the process of monitoring online conversations, mentions, and discussions across various social media platforms, forums, blogs, and news sites. By actively tracking and analySing these conversations, businesses can gain valuable insights into customer opinions, trends, and sentiments.
It started with a meme generator and it soon became apparent that this was going to be a marketing campaign us educators would be bringing up in classrooms for years to come.
