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All in Social Media
The other night I started reading an eBook I had purchased off Amazon. Three pages in and I knew I’d paid 4 bucks for a PDF of ChatGPT generated text.
LinkedIn is a powerhouse in career networking and job search but are you making the most of what it offers to business owners and entrepreneurs as a personal branding and marketing tool? This blog will take you through the advantages of using LinkedIn and why you need a business page on the platform.
Social listening involves utilising the communications data from our audience and target market to identify and leverage what is being said about the brand. It goes beyond data mining to look at the underlying factors and adds a whole different to layer to brand perception and brand awareness
I’m predicting that blogging will be back with a vengeance in the coming year. Blogs not only draw your audience to your website, they keep people there. Rather than tapping to the next story or post, if you have pulled someone to your blog, there is more opportunity for them to poke around your website and focus on you rather than the other billion or so accounts on social media.
Your social authority or expert status is key in making you a stand out in your industry. Personal branding will be even more important in 2022 and beyond. The impact of the pandemic and growing number of start-ups mean that competition will be tough and to stand out, you need a personal brand that connects with your target audience on all levels.
When you have gone to all the effort to create the perfect photo, you’ve written a witty caption that captures the the essence of your brand and you have an offer too good to refuse what could possibly go wrong?
I often speak to business owners who are doing all the things but that crucial step of moving the client/customer down the sales funnel and closer to a conversion just isn’t happening!
