What's the go with LinkedIn Business pages?
What is LinkedIn?
I know, another platform. In case you don’t know, LinkedIn is a social media platform that provides a unique opportunity for business owners and entrepreneurs to connect and network with other professionals in their field. It is a tool that can help to expand your reach, grow a brand and increase exposure to potential clients and customers. It functions very much like Facebook and other social media platforms but there is a focus on career, industry, business topics and connecting with individuals in your business area.
Using your LinkedIn profile as a business owner
I know that some of you are hesitant to bring your start-up or side hustle over to LinkedIn, especially if your ‘day-job’ connections are on there. But, there are too many advantages to not to use LinkedIn as a marketing and personal branding tool. I’d suggest, as a start, looking at the business page option and then slowly integrating the content into your profile when you feel more comfortable.
Advantages of using LinkedIn as a business owner
As a business owner or entrepreneur, LinkedIn allows you to create a profile that showcases your skills, experience, and qualifications. You can also use the platform to keep up with industry trends and connect with other professionals who share your goals and interests.
LinkedIn can also help you find new business opportunities, investors and customers. By building relationships with other professionals, you can stay top of mind and open yourself up to new opportunities that you may not have considered before.
In addition, LinkedIn can help you establish yourself as a thought leader in your industry. By sharing your ideas, insights, and expertise with others, you can demonstrate your knowledge and demonstrate your value to potential clients and customers.
Overall, LinkedIn is a valuable tool for any business owner or entrepreneur who wants to connect with other professionals, grow their brand and find new business opportunities. Whether you are just starting out or have been in business for years, LinkedIn is a platform that can help you achieve your goals and take your business to the next level. If you’re not ready to share your side hustle with your current colleagues, check out the next section and get started on your business page.
Should I have a LinkedIn page for my business?
It is common knowledge that the LinkedIn algorithm prioritises content from individual profiles. Does that mean we don’t worry about a LinkedIn business page? No way! A business page provides a point of contact and credibility to the brand. You can repurpose you Instagram content with some minor tweaks and use it to build longevity and authenticity for the brand on LinkedIn so when you do start sharing to your personal profile, the page is well established.
Having a LinkedIn business page allows you to showcase your brand and connect with potential customers and industry professionals in a professional network (LinkedIn is often seen as more trusted than other platforms). You can post updates, share content, and engage with followers to establish your expertise and build relationships with prospective clients. Additionally, a LinkedIn business page can help increase your online visibility and improve your search engine rankings, making it easier for people to find your business online. By investing time into your LinkedIn business page, you can ultimately drive more traffic to your website and generate more leads for your business.
If you need some help devising a social media strategy for LinkedIn as well as Instagram and Facebook, make sure you check out my free webinar.
You can find me on LinkedIn personal and business page
