I work with businesses to provide support, training and marketing advice. Let’s have a chat first to see if I’m the one you’re looking for.
All in Education
This post came about after one too many poorly written emails landing in my inbox. Now I’m not super picky - a typo here and there, a grammar mishap, it happens to all of us. What I’m getting at is emails that come through that don’t follow standard conventions and practices and are pretty much blunt and rude even though it is not usually the intention.
Social listening involves utilising the communications data from our audience and target market to identify and leverage what is being said about the brand. It goes beyond data mining to look at the underlying factors and adds a whole different to layer to brand perception and brand awareness
Your social authority or expert status is key in making you a stand out in your industry. Personal branding will be even more important in 2022 and beyond. The impact of the pandemic and growing number of start-ups mean that competition will be tough and to stand out, you need a personal brand that connects with your target audience on all levels.
Gone are the days when a one liner or emoji sufficed as a caption. Sure, there are the very few exceptions that get away with putting no thought into their captions however for 99.9% of us trying to break through the noise of over one billion users, we need a strategy for captions just like any other communication tool in our marketing plan.
Lately Instagram has been dropping a lot of information on how to use the platform “best”.
Every time I pass said information on, it always comes with this caveat - Test it on your account, measure the results and adjust as required.
As a qualified trainer & assessor and adult educator I’ve spent a lot of time in classrooms - - as the student and teacher. I’ve learnt what does and doesn’t work and how to adapt to different learners.
