Blogging will be huge in 2022

I’m calling it now. If the last two years have shown us anything, it’s that as human beings we crave connection and engagement. On top of that, the demand for nostalgia is going nowhere. In some ways the pandemic has called us out by forcing us to stop and slow down and in many ways, return to the past.

Ten or so years ago, when blogging ruled, we used social media to drive traffic to our blogs right?! Then somewhere along the way, we realised that we could micro blog on platforms like Instagram and Facebook and sell and build public profiles that way. So the blog was set aside.

OPINION: Social Media Should be Studied in School

For anyone living in denial, social media is here to stay. Yeah sure, in years to come it may be a little different but with the popularity of apps such as Instagram and TikTok at all time highs, employment in social media related fields skyrocketing and accessibility as easy as picking up a phone, we need to educate rather than issue blackout bans. A learning program designed for high schools that focuses on communication and social media is a valuable concept to explore and being seriously considered overseas with Florida currently debating a bill to include social media literacy in their school curriculum.

Marketing thoughts and predictions for 2022 

Well, if 2021 has taught us anything, it’s to expect lots of tit for tat and clawing for market share in the social media marketing space.

We’ve been hit with name changes, new features galore and algorithms that no one can crack.

So what do I think we will see more of in the new year? I’ve made a list!