I work with businesses to provide support, training and marketing advice. Let’s have a chat first to see if I’m the one you’re looking for.
All tagged marketing tips
It started with a meme generator and it soon became apparent that this was going to be a marketing campaign us educators would be bringing up in classrooms for years to come.
I’m calling it now. If the last two years have shown us anything, it’s that as human beings we crave connection and engagement. On top of that, the demand for nostalgia is going nowhere. In some ways the pandemic has called us out by forcing us to stop and slow down and in many ways, return to the past.
Ten or so years ago, when blogging ruled, we used social media to drive traffic to our blogs right?! Then somewhere along the way, we realised that we could micro blog on platforms like Instagram and Facebook and sell and build public profiles that way. So the blog was set aside.
Getting your business noticed means drilling down on what you do best, having a plan and communicating online and in person so that people know about it! Check out this post for three ways you can elevate your brand in 2022
Your social authority or expert status is key in making you a stand out in your industry. Personal branding will be even more important in 2022 and beyond. The impact of the pandemic and growing number of start-ups mean that competition will be tough and to stand out, you need a personal brand that connects with your target audience on all levels.
When you have gone to all the effort to create the perfect photo, you’ve written a witty caption that captures the the essence of your brand and you have an offer too good to refuse what could possibly go wrong?
I often speak to business owners who are doing all the things but that crucial step of moving the client/customer down the sales funnel and closer to a conversion just isn’t happening!
