Dec 27

Dec 27 OPINION: Social Media Should be Studied in School

For anyone living in denial, social media is here to stay. Yeah sure, in years to come it may be a little different but with the popularity of apps such as Instagram and TikTok at all time highs, employment in social media related fields skyrocketing and accessibility as easy as picking up a phone, we need to educate rather than issue blackout bans. A learning program designed for high schools that focuses on communication and social media is a valuable concept to explore and being seriously considered overseas with Florida currently debating a bill to include social media literacy in their school curriculum.

Dec 23

Dec 23 3 tips for getting your business seen in 2022

Jessica Coates-Judson

Marketing

Getting your business noticed means drilling down on what you do best, having a plan and communicating online and in person so that people know about it! Check out this post for three ways you can elevate your brand in 2022

Dec 21

Dec 21 5 tips for growing your personal brand in 2022

Jessica Coates-Judson

, Education, business coaching

Your social authority or expert status is key in making you a stand out in your industry. Personal branding will be even more important in 2022 and beyond. The impact of the pandemic and growing number of start-ups mean that competition will be tough and to stand out, you need a personal brand that connects with your target audience on all levels.

Dec 20

Dec 20 Marketing thoughts and predictions for 2022

Jessica Coates-Judson

Well, if 2021 has taught us anything, it’s to expect lots of tit for tat and clawing for market share in the social media marketing space.

We’ve been hit with name changes, new features galore and algorithms that no one can crack.

So what do I think we will see more of in the new year? I’ve made a list!

Dec 20

Dec 20 Things to do in Lake Macquarie

Jessica Coates-Judson

Got a weekend planned in the beautiful Lake Macquarie? I grew up here so I thought I’d share a few of my favourites.

Dec 8

Dec 8 What do I put on my resume when I have no experience?

Jessica Coates-Judson

Often we have done things is our life that demonstrate our abilities and values that at first you may discard as irrelevant. Can you link any of your hobbies, sporting teams or achievements to the attributes that would perform well in the role? For example; were you ever in a leadership role? Perhaps as the captain of your netball team? Think about group projects and the role you played or even your hobbies – maybe you run a local theatre group and help with the marketing. These are all transferrable skills that can be relevant for all types of roles.