I work with businesses to provide support, training and marketing advice. Let’s have a chat first to see if I’m the one you’re looking for.
When you have gone to all the effort to create the perfect photo, you’ve written a witty caption that captures the the essence of your brand and you have an offer too good to refuse what could possibly go wrong?
I often speak to business owners who are doing all the things but that crucial step of moving the client/customer down the sales funnel and closer to a conversion just isn’t happening!
We know there is huge potential for growth and quick growth at that. So you need to make the decision to either include reels in your social media strategy or not. If not, craft yourself a hell of a marketing plan that focuses on your key audience and communication tools.
Sharing your life on socials in the name of promoting your business doesn’t come naturally to many of us. But, as social selling becomes a bigger reality for business owners, the pressure to share yourself has become more of a demand than ever. So, how do we share enough for our audience to know us without oversharing and feeling uncomfortable?
Gone are the days when a one liner or emoji sufficed as a caption. Sure, there are the very few exceptions that get away with putting no thought into their captions however for 99.9% of us trying to break through the noise of over one billion users, we need a strategy for captions just like any other communication tool in our marketing plan.
Lately Instagram has been dropping a lot of information on how to use the platform “best”.
Every time I pass said information on, it always comes with this caveat - Test it on your account, measure the results and adjust as required.
As a qualified trainer & assessor and adult educator I’ve spent a lot of time in classrooms - - as the student and teacher. I’ve learnt what does and doesn’t work and how to adapt to different learners.
