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The person behind the brand is more important than ever as Instagram rolls out update after update. But don’t panic - hanging out and having long winded chats on stories everyday is not the only way to show off your vision, culture, personality and brand identity.
I often hear the same complaints about Facebook - ‘It’s over’, ‘it’s only pay to play now’, ‘my engagement and reach is terrible’ and so on.
The app has evolved. The soul of the app is not what it was in say 2009 when we posted moody status updates and tagged our buddies in exploits from the weekend that was.
A collection of feedback, messages and testimonials
I’m predicting that blogging will be back with a vengeance in the coming year. Blogs not only draw your audience to your website, they keep people there. Rather than tapping to the next story or post, if you have pulled someone to your blog, there is more opportunity for them to poke around your website and focus on you rather than the other billion or so accounts on social media.
I hear it all the time - ‘it’s impossible to grow on Instagram’. Now, firstly that depends on your idea of growth. If you’re chasing 100k followers yeah it’s hard work but if you are chasing a genuine following of actual customers it takes work but it’s not impossible. The first step is to retrain the brain - followers do not = sales.
