Many of us create polices and procedures around legal compliance and what we are familiar with in our industry and yes, ensuring we are not in breach of legislation is 100% the first step but once you have that sorted, review those policies in terms of your business goals.

It’s a natural thought pattern to market to everyone. For example I could say that anyone who has a job or has a social media account they want to grow is my customer and could benefit from my training. But, if I’m trying to cater to everyone I’m trying to cover all kinds of needs and motivations and I’m avoiding talking to my ideal customer in my mission to attract ALL the customers. This is where buyer personas come in.

Collaborating with other brands gives you BOTH the opportunity to leverage each others audience while gaining access to something you need - usually without the need to exchange funds. Think about the ways you could work with someone else to give them what they are looking for while also aiding your own needs. Not ready to look for sponsors? - ask a brand if they are willing to donate product for your event but give them more benefit such as a guest speaker role or tickets to the event. Invite guest speakers into your socials or to contribute to your blog (in return for you doing the same or similar).