What is a buyer persona? [or avatar]

It’s a natural thought pattern to market to everyone. For example I could say that anyone who has a job or has a social media account they want to grow is my customer and could benefit from my training. But, if I’m trying to cater to everyone I’m trying to cover all kinds of needs and motivations and I’m avoiding talking to my ideal customer in my mission to attract ALL the customers. This is where buyer personas come in.

The secret to connecting with your ideal customer is knowing who you are speaking to and breaking that person down so you know what it is that they need from you. What makes them tick? What is their biggest problem right now? How can you solve that problem? What topics (that relate to your solution) do they want to know more about? Our content is then based on educating around those topics in a way that highlights your expert status. [I have a post on the way all about expert status!]

Google ‘buyer persona template’ or ‘customer avatar template’ [sometimes also called a canvas] and tap images to get heaps of examples on how to create your own. You don’t even need to create the template just use the headings to profile your customer.