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All tagged digital marketing
Five tips for blogging in 2022
I’m predicting that blogging will be back with a vengeance in the coming year. Blogs not only draw your audience to your website, they keep people there. Rather than tapping to the next story or post, if you have pulled someone to your blog, there is more opportunity for them to poke around your website and focus on you rather than the other billion or so accounts on social media.
How to revive a stagnant Instagram account
I hear it all the time - ‘it’s impossible to grow on Instagram’. Now, firstly that depends on your idea of growth. If you’re chasing 100k followers yeah it’s hard work but if you are chasing a genuine following of actual customers it takes work but it’s not impossible. The first step is to retrain the brain - followers do not = sales.
How to write engaging Instagram captions that convert
Gone are the days when a one liner or emoji sufficed as a caption. Sure, there are the very few exceptions that get away with putting no thought into their captions however for 99.9% of us trying to break through the noise of over one billion users, we need a strategy for captions just like any other communication tool in our marketing plan.