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All tagged Instagram
It’s only Day 2 but the buzz around Threads is at peak level. Already we have ‘Threads experts’ emerging with all the tips and unlike TikTok which started with a slow burn, the Threads app has had over 30 million sign ups in its first 24 hours.
So will it live up to the hype? Time will tell but let’s chat about what Threads has to offer in its newborn state.
I hear it all the time - ‘it’s impossible to grow on Instagram’. Now, firstly that depends on your idea of growth. If you’re chasing 100k followers yeah it’s hard work but if you are chasing a genuine following of actual customers it takes work but it’s not impossible. The first step is to retrain the brain - followers do not = sales.
Gone are the days when a one liner or emoji sufficed as a caption. Sure, there are the very few exceptions that get away with putting no thought into their captions however for 99.9% of us trying to break through the noise of over one billion users, we need a strategy for captions just like any other communication tool in our marketing plan.
Lately Instagram has been dropping a lot of information on how to use the platform “best”.
Every time I pass said information on, it always comes with this caveat - Test it on your account, measure the results and adjust as required.
