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All tagged social media
Social listening has become an indispensable tool in modern marketing strategies. It refers to the process of monitoring online conversations, mentions, and discussions across various social media platforms, forums, blogs, and news sites. By actively tracking and analySing these conversations, businesses can gain valuable insights into customer opinions, trends, and sentiments.
Social listening involves utilising the communications data from our audience and target market to identify and leverage what is being said about the brand. It goes beyond data mining to look at the underlying factors and adds a whole different to layer to brand perception and brand awareness
I often hear the same complaints about Facebook - ‘It’s over’, ‘it’s only pay to play now’, ‘my engagement and reach is terrible’ and so on.
The app has evolved. The soul of the app is not what it was in say 2009 when we posted moody status updates and tagged our buddies in exploits from the weekend that was.
For anyone living in denial, social media is here to stay. Yeah sure, in years to come it may be a little different but with the popularity of apps such as Instagram and TikTok at all time highs, employment in social media related fields skyrocketing and accessibility as easy as picking up a phone, we need to educate rather than issue blackout bans. A learning program designed for high schools that focuses on communication and social media is a valuable concept to explore and being seriously considered overseas with Florida currently debating a bill to include social media literacy in their school curriculum.
