All tagged society and culture

The Power of Social Listening in Your Marketing Strategy

The Power of Social Listening in Your Marketing Strategy

Jessica Coates-Judson

Social listening has become an indispensable tool in modern marketing strategies. It refers to the process of monitoring online conversations, mentions, and discussions across various social media platforms, forums, blogs, and news sites. By actively tracking and analySing these conversations, businesses can gain valuable insights into customer opinions, trends, and sentiments.

OPINION: Social Media Should be Studied in School

OPINION: Social Media Should be Studied in School

Jessica Coates-Judson
OPINION

For anyone living in denial, social media is here to stay. Yeah sure, in years to come it may be a little different but with the popularity of apps such as Instagram and TikTok at all time highs, employment in social media related fields skyrocketing and accessibility as easy as picking up a phone, we need to educate rather than issue blackout bans. A learning program designed for high schools that focuses on communication and social media is a valuable concept to explore and being seriously considered overseas with Florida currently debating a bill to include social media literacy in their school curriculum.